The launch of a major new UK dairy cattle show has been announced by Carlisle-based organisers Harrison & Hetherington. The prestigious event is set to take place in the company’s recently opened million pound exhibition hall at its Borderway complex on Friday 2nd and Saturday 3rd, March 2012.
The show, known as “UK Dairy Expo” is open to all dairy breeds and will be promoted as a national event within the farming calendar. Showmanship classes featuring young stock will take place on the Friday afternoon with the dairy show taking place the following day. At the conclusion of the Championship on Saturday afternoon, UK Dairy Expo will play host to an elite sale of 20 pedigree animals.
The event is expected to attract immense breeder interest according to Harrison & Hetherington’s Glyn Lucas. “UK Dairy Expo will provide a tremendous platform for farmers to exhibit, show and market their cattle.
“There is now a seven month window within the farming calendar without any UK major show event occurring between the months of November and June. A March 2012 event will provide a unique opportunity for farmers to show, market, promote, sell and buy the best available UK cattle within one national venue,” he said.
UK Dairy Expo is open to breeders from Northern Ireland, Republic of Ireland as well as mainland Europe. The comprehensive show format is expected to garner widespread national and international interest and attract thousands of visitors to the event.
Selections for the elite sale are already in progress and sponsorship invitations will be sent out during the coming weeks according to Harrison & Hetherington’s Operations Director David Pritchard.
“We are anticipating over 100 trade stands at the event as well as a large visitor attendance to view the best available genetics from within the UK. Harrison & Hetherington is committed to help develop UK dairy farming and the show will help provide a positive future for the industry,” he said.
“As a company, we are committed to providing youth opportunities for the next generation of dairy farmers and the showmanship classes scheduled on Friday afternoon are expected to prove extremely popular.
“Harrison & Hetherington has developed Borderway into a national venue capable of hosting major agricultural events and exhibitions as well as, hosting sales and shows throughout the farming year. We therefore look forward to welcoming everyone to UK Dairy Expo in March 2012,” he concluded.