20 May 2025

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View from the Rostrum: Positive Momentum in an Uncertain Landscape

By James Little, Pedigree Sales & Business Development Manager, Harrison & Hetherington

Last October, I expressed concern over where the beef sector was heading. Questions around bull demand, cow numbers, and government policy painted a rather uncertain picture. Now, having just completed our pedigree beef sales here at Carlisle, I’m pleased to report that things have taken a much more positive turn.

 

Although the number of bulls forward was down, largely due to strong beef prices, in reality this has helped us in the ring. Fewer bulls created better competition, and that translated into excellent trade across all breeds. Across the sales, from Limousins and Charolais to Aberdeen Angus, Shorthorns, British Blues, Simmentals, Salers and Herefords, we’ve seen some outstanding results. The real headline, though, is our clearance rate: 96% of bulls sold in May, a significant leap from the 70% we saw last autumn.

 

Equally notable was the overall average price, £9,496.77, across all pedigree bulls sold. This sort of figure reflects not just confidence in the current beef market, but also a willingness among buyers to invest in strong genetics. For vendors, the message is clear: quality continues to be rewarded.

 

However, this buoyant trade hasn’t translated into more cows on the ground. The reality is that fewer bulls are needed. While the beef price is finally doing what it should have done years ago, for many it’s come too late to reverse long-term decisions. High input costs, regulation, and years of low returns have taken their toll.

That said, for those still in the game and producing beef, the current trade is very welcome. It may help hold and stabilise cow numbers where they are, even if it doesn’t tempt anyone back into the sector.  We can only hope it gives remaining producers the confidence to stay the course.

 

Meanwhile, the broader picture remains complex. The UK government has recently signed a new trade deal with the United States. While it’s too early to assess its full impact, deals like this raise important questions about how British agriculture is being represented. Are our high standards being protected? Are our producers being supported?

 

Now is the time for our industry to come together. We produce some of the best food in the world, to some of the highest standards, and we need to shout about it. British beef deserves to be championed, not compromised.

 

As we navigate these uncertain waters, there’s reason to be cautiously optimistic. Demand is strong, quality is being rewarded, and the market is giving producers a chance to reinvest. At Harrison & Hetherington, we’ll continue to stand alongside the industry, providing the platform and support our customers deserve.

 

Let’s keep doing what we do best – and let’s make sure everyone knows about it.